About nForce
nForce is built by B2B Factory AB, a LinkedIn ads practice in Stockholm. I'm Asher Yiftachel, its founder, and I wrote the standard nForce's agents work to.
What the spend taught, written down as rules
What worked was kept, and what cost money became a rule.
Read the standard$20M
In LinkedIn ad spend, over twelve years
Dozens of accounts
In-house, agency-side and fractional
Every placement
And every objective, across verticals
Source · Asher Yiftachel, 2015–2026
Twelve years of LinkedIn ads, in-house, agency-side and now my own
Also a Sprinklr design partner, building LinkedIn-specific martech.
B2B Factory- 2015–2023WalkMeEight years in-house, from LinkedIn campaign manager to director of paid acquisition and marketing operationsIn-house
- 2024–2025RemotionHead of strategy at a boutique LinkedIn shop, dozens of mid-market B2B tech companiesAgency
- 2026Two AI start-upsFractional, running their paid media with the agents that became nForceFractional
- 2026B2B FactoryFounder of the practice and of nForceOwner
Eight years in-house, through the IPO
From the company's first LinkedIn campaigns to running paid acquisition and marketing operations.
LinkedIn campaign manager
Joined WalkMe to run its LinkedIn campaigns and stayed eight years, through the IPO.
Head of paid acquisition
Built the global paid acquisition function into the company's main source of pipeline.
Director of paid acquisition and marketing operations
Grew LinkedIn from $5K in the first month, when only text ads existed, to $12.7M a year at the peak, across every format, with a team of eleven, and built account-based marketing from scratch.
Source · Asher Yiftachel's roles at WalkMe, 2015–2023
Paid media automation, published by Sprinklr
While I ran paid acquisition at WalkMe, the company connected Sprinklr to LinkedIn and Salesforce, created ads in bulk and used rules and macros to tag campaigns and send reports automatically. Sprinklr's case study quotes me and counts the first 13 months.
Read the case study on sprinklr.com442 workdays
saved over 13 months
794+ reports
sent automatically to senior leaders
100:1
increase in ad output
Source · Sprinklr's WalkMe case study
Thirty minutes on your account
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