How a brief becomes a campaign
Tell nForce what you want to run. nForce builds it from a profile of your company and its buyers and a standard written from twelve years of LinkedIn practice, and writes up every build.
We want procurement heads at US manufacturers to book a 20-minute spend walkthrough. About $90 a day.
A meeting offer for procurement and sourcing leaders in the US, at $90 a day. Two questions before I write the brief:
- Your site names Halvorsen Machining and Corriveau Packaging. May the ads use their results?
- After someone sends the form, who follows up, and how soon?
Saved to your profile · the brief comes next
What each step produces, shown on an example account
The examples come from Larkspur Analytics, a fictional company, and step 02 shows a real rule from the standard. Steps 03 to 05 end in one document, the brief and build documentation (early access).
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01
In your own words
You describe the campaign in your own words. nForce works through the intake with you, asking only what your account and site don't already show, and records who buys, what you offer, the proof you can cite and the words your brand does and doesn't use. You can read and correct this profile, and every audience, ad and plan is built from it.
# Larkspur Analytics, an example
BuyersHead of procurement, VP supply chain, director of sourcing
WhereUnited States, Canada
OfferA 20-minute spend walkthrough
ProofTwo customer results from its website, cleared for naming
The customers are fictional, like the company
VoicePlain and numerate
NeverSeamless, cutting-edge, unlock
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02
A written standard
The rules come from $20M in LinkedIn ad spend over twelve years, across dozens of accounts, and cover campaign structure, settings, bids and when to cut an ad. The core rules are the same on every account; your profile sets the benchmarks, buyers, voice and offers they are applied to.
# From the standard: settings
Audience expansion off
WhyExpansion serves outside the targeting and makes a campaign untestable
CheckedBy script, on every campaign
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03
Checked before you see it
Every plan and change is checked on budget, account settings, audience and message, and results before you see it. A failed check, such as a bid above the daily budget or a campaign with only one ad, stops the plan and says why.
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04
A brief to approve
You receive the brief and its build documentation: who it targets and why, the structure, every setting checked, every ad and the prediction. After you approve it, the campaigns are built paused in your own LinkedIn account and every setting is read back from LinkedIn. Nothing is deleted or archived.
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05
A prediction on record
Before launch, nForce writes down what it expects the campaign to do. The day-30 report compares the result with that prediction, with the sample size next to every number, and every change after launch is logged with its reason and your yes. It is the record most agencies never keep.
Brief and build document
Early accessExampleSpend walkthroughs for US manufacturers
1The brief, as understood
- Offer
- A 20-minute spend walkthrough, a meeting
- Buyers
- Procurement and sourcing leaders, director to CXO, at US manufacturers with 201 to 5,000 employees
- Problem
- Off-contract spend Inferred, confirm
- Structure
- One campaign, five ads, one meeting form
- Budget
- $90 a day. The bid is shown beside LinkedIn's range, and it is your call
2The checks
- Budget not spread too thin
- Five ads, one thing tested
- Offer matches the form
- Exclusions attached
- Audience of 23,400, in range
- Expansion and Audience Network off
- One exception, the landing page check, accepted in writing by the approver
3The prediction
108form opens predicted in 30 days
3leads predicted
$2,700budget over 30 days
Stop line, written before launch: when an ad is cut, in spend and form opens.
4The log
- Day 0Brief approved by Dana Whitfield, her yes recorded word for word
- Day 0Built paused: one campaign, five ads, one form, every setting read back
- Day 3096 form opens and 4 leads for $2,612, set against the prediction
nForce · brief and build documentus-dr-si-mfg-maverickspend
Agents with one job each, checked before you see anything
You talk to them in Claude; they run on nForce's servers, and the keepers check their output before it reaches you.
You
Brief and approve in Claude.
The agents
Research
Reads your site, your ads and your competitors'.
LiveStrategist
Turns an offer, a buyer and a budget into a plan.
Early accessAudience
Resolves your buyers to LinkedIn's own targeting.
LiveCreative
Writes the ads and renders the banners.
LiveBuilder
Creates the campaigns, paused, and reads them back.
LiveAnalyst
Writes the report and the day-30 comparison.
Early accessOptimizer
Turns the Analyst's read into changes the keepers check and you approve.
Early accessAuditor
Reads an account and says where the money goes.
Live
Live means it runs today; early access means part of it is still done by hand.
The keepers
Every plan and change passes each of them
Budget
The plan, the bid, the pacing.
Account
Structure, settings, naming, exclusions.
Audience and message
The right buyer, the right offer, your brand's words.
Results
Targets, sample sizes, predictions.
The brief
Written up and approved by you before anything is built.
Your LinkedIn ad account
Campaigns are built paused and read back from LinkedIn.
What every agent and keeper reads
The standard
Written rules, and the gates every build passes.
Your profile
Buyers, offers, proof, voice and brand.
The ledger
Every prediction and change, dated.
What never changes, whatever you ask
These hold on every account, for every job.
Read the standard- New campaigns are built paused; you switch them on.
- Nothing is deleted or archived; retired items are paused.
- Every write is read back from LinkedIn and compared with what was intended.
- An ad never contains a number that isn't on your site or in your material.
Start with a free audit
Add nForce to Claude, sign in with LinkedIn read-only, and type “audit my LinkedIn account”. The report is ready about three minutes after you answer its questions.